PRODUCT LAUNCH

Product launch events are essential to the existence of businesses, but are critical to a startups. Product launches are designed to achieve the specific purpose of creating awareness and publicity for a particular product/brand.

Success can determine the fate of the product, as a launch will be directly responsible for the level of immediate and post-launch sales that is generated. A product launch is meant to generate a lot of buzz about the product/brand. The ultimate aim is to build sales momentum.